Vertigo Creative | RM Williams
Vertigo; great ideas in branding, promotion, new media, packaging, exhibitions, museums and many other areas of marketing.
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RM Williams

 

RM Williams are the Australian success story of the last decade with a gorgeous product selling throughout the world. We’d been working with the marketing team there since 2007 on retail and POS displays. Then in 2012, we were asked to design a multi-use retail outlet at the Burleigh Horse Trials and the CLA fair. It included 30m2 of merchandising space with changing rooms and storage and it had the aim of raising the profile of the brand as much as selling thousands of pounds worth of boots!

Project

Design a temporary retail outlet for use at county fairs & large sporting events

Category
Exhibitions, POS