Featured project

Frontiers of the Roman Empire World Heritage Site appointed Vertigo to develop a commemorative logo and celebratory branding system, marking 40 years since Hadrian's Wall was designated a UNESCO World Heritage site.

The project included creating a landmark anniversary identity and designing promotional assets to support public engagement and heritage tourism.

Frontiers of the Roman Empire (Hadrian's Wall)

From the outset, historical significance and public engagement shaped our approach. Working closely with the client, our role was to design a celebratory identity that honors this historic milestone while ensuring it integrates smoothly with existing UNESCO guidelines.

The anniversary identity was applied across promotional banners and visitor guides, demonstrating a proud heritage presence and clear messaging in all public spaces. A range of digital assets that translates the historic milestone into engaging, modern, and high-impact online communications.

The anniversary branding established a flexible visual toolkit that could be applied across educational resources, event signage, and digital campaigns, improving the visibility and public reach of the celebration.

Careful attention was given to historical context, typography, and premium layout design, ensuring the 40th-anniversary messaging felt both prestigious and accessible to global visitors. The result is a striking and memorable visual campaign that celebrates four decades of heritage conservation, while maintaining respect and consistency across all physical and digital touchpoints.

“I have for many years had the pleasure of being able to commission and then work on projects where I have been able to utilise the creative and inspiring skills of Vertigo Creative.”

- John Scott, Heritage Management Team, Frontiers of the Roman Empire